Gametion goes all-in on AWS and grows its daily active users by 350%, to hit 51 million
Have you ever imagined the Lockdown without the Ludo King ? It is the first time pass that all game lovers and entertainment seekers seeks when feel bored . Today , I am with some of the Facts about the Ludo King’s creator company Gametion , an Indian Startup which collaborate with the Amazon AWS cloud and take their business to the next level .
So , let’s together go through the interesting journey of this Indian Startup . By analyzing its case study !!
Beginning of the Gametion
Gametion was founded by Mr. Vikash Jaiswal in 2010, starting off with the trend of the day — flash games for computer systems . When slowly slowly mobile game market is taking over the pc market , the Gametion Company focus on the mobile gaming Field also.
Gametion’s biggest breakthrough came with Ludo King in 2016. It was a digital version of the Ludo board game that created a lot of buzz since Ludo has been a famous game in Asia, the Middle East, and parts of Europe. The game went viral and crossed 300 million downloads by 2019 globally.
Ludo King crossed 48 crore downloads by August 2020 and became India’s first and world’s third most downloaded game on Google Play. Gametion successively earned ET Startup Award 2020, with recognition as a Bootstrap Champ for the entrepreneurial achievement with Ludo King.
So , You all are wondering what’s the role of AWS cloud here ? So , Let’s move towards the contribution of the AWS Cloud in the Hilarious Success of the Gametion .
Firstly Let’s see what is the view of Mr. Vikash Jaiswal towards their collaboration with the AWS Cloud .
Challenges :
By the launching of the Ludo King , all the enthusiast users demanded to add multiplayer mode to it , this addition of multiplayer mode creates the drop off in the 3% of the games because there are 50,000 concurrent users that are playing the ludo game and Gametion is using the third-party multiplayer networking engine (Platform as a Service Engine) .
Amidst growing concerns of scalability, Gametion decided it was time to explore other solutions to address the challenges they were facing.
“The rapid growth of Ludo King took us all by surprise. We saw a jump in concurrent users from 50,000 to 85,000, over a couple of weeks. That was also when we started to see recurring game drop-offs with our existing engine. We realized that we needed to explore other solutions that could better cope with the surge in users,” says Vikash Jaiswal, Founder and Chief Executive Officer, Gametion.
Bold Move :
Gametion saw the need to build its own internal multiplayer backend system to manage its increasing user traffic more efficiently and in a cost-effective manner . After this Gametion team approached Amazon Web Services (AWS), and Flentas Technologies an AWS Partner Network Partner to assist them in making this Bold change .
After completely migrating to the AWS Cloud , Team Gametion feels no difficulty in serving all the 15 Million DAU’s (Daily Active Users ) with all over 250 Million + downloads in 2019 and the Ludo king’s increasing popularity.
Corona As a Challenge :
In March 2020 , our country is into the Lockdown Situation due to the COVID-19 pandemic . Gametion witnessed a sharper spike in user activity for Ludo King. It experienced two million downloads a day, bringing DAUs to 51 million — a three-fold increase from what it was at the end of 2019. With AWS infrastructure already in place, Gametion was well-equipped to handle the steep user growth .
They used the Amazon Managed Streaming for Apache Kafka to lesser the burden from the data storage software .
Total Services Used :
- Amazon Elastic Compute Cloud (EC2)
2. Amazon ElastiCache for Redis
3. Amazon Simple Storage Service (S3)
4. Amazon Route 53
5. Amazon CloudFront
6. Amazon MSK
7. Amazon Cloudwatch
8. Amazon Elastic Load Balancing (ELB)
- Link For your reference (Whole case study is from this :) ) -
https://aws.amazon.com/solutions/case-studies/gametion/
Conclusion -
Today we have seen that how AWS Cloud Services majorly affect the growth of the Gametion . In the Worst Condition of the COVID 19 also , by using the amazon managed streaming Kafka Ludo King’s Growth is never seen a drop and a issue.
Today’s Whole World is moving towards the Cloud technology due to its Scaling , Availability , Payment model and many more excellent factors. Many Startups and Companies has used Cloud Services for their tremendous growth and in this post Corona Situation , it is also the most in demand technology .
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